Assessment of the tastes and preferences of the tourist; case study: tourist from San Luis Potosí who visits the city of peace (National Tourism)
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Abstract
This article seeks to share with the scientific community the findings on the assessment of the tastes and preferences of the tourist using as a case study the tourist from Potosí who visits the city of La Paz (National Tourism).
The objective of the research is to assess the tastes and preferences of the tourist using as a case study the Potosino Tourist who visits the city of La Paz (National Tourism).
A quantitative approach has been taken into account, since it is characterized in that the process is applied sequentially and in a more rigid and structured way. The scope has been defined as descriptive, since what is sought is to specify the properties, characteristics and important aspects of the phenomenon that is subjected to analysis (Gómez, 2006).
The population taken into account for the study is defined as "Citizens residing in the city of Potosí who have visited the city of La Paz and are interested in visiting it again." The research takes into account the type of non-probabilistic sampling, considering 130 ballots used throughout the months of March, April, May, June, July, August and September of 2020. Due to the Covid-19 Pandemic and the impossibility After collecting the information in person, it has been chosen to send the electronic forms to citizens of Potosí through the use of the social network Facebook.
The data found have been organized into cakes in order to carry out the corresponding analysis and the corresponding analysis of contingency tables. Having applied this description of tables, it has been possible to consolidate information that at first glance is not available. Simple information has been obtained in descriptive terms regarding the results, but the most important thing is reflected in the contingency tables, which are bases for future market segmentations with expanded studies on the population.
Keywords: Tourism, Tourism consumer behavior, national tourism.
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