Organizational communication in times of uncertainty

Abstract

Communication is a determining factor for the success of organizations, which helps to achieve efficient and effective management, makes its members feel like an active part, increases their motivation and establishes a better interrelation between all organizational levels, which invigorates Commitment to and with the organization. Therefore, through this essay, the need to investigate current organizational communication systems is raised, as well as the obstacles that may arise to maintain it effectively and efficiently, emphasizing those that have emerged or have gained greater strength in recent years, due to the Coronavirus pandemic. The inquiry has been developed under the interpretative paradigm, using the qualitative technique of documentary research, of the informative type, for which a series of documents acquired in electronic browsing were analyzed. Finally, the need to create new models of organizational communication is raised, with an inclusive, transformative character that exalts the human being and his quality of life, based on some proposals that have emerged in the context of the pandemic that affects everything in the world, with a latent danger of becoming an endemic disease, and that will serve as the basis for these times of organizational uncertainty.